Twitter buys Indian start-up ZipDial

Leading social networking website Twitter has bought Indian mobile marketing start-up ZipDial. It will be first Indian technology product startup to be bought by Twitter.

This deal is expected to cost Twitter around $34-35 million (Rs 215 crore).

About ZipDial:

• It is Bengaluru based startup, founded in 2011. It is co-founded by Valerie Wagoner, an American origin entrepreneur who graduated from Stanford University.

• ZipDial’s mobile marketing platform gives information about businesses to users when they place a missed call.

• This interaction information is useful in areas where people aren’t always connected to the Internet or can access data only through intermittent Wi-Fi networks

• Its mobile mobile marketing platform has nearly 60 million users, which includes the world’s leading brands and media companies.